Inspired by John Doerr’s finest read,
Measure What Matters.
91% of the people who are likely to buy your products don’t even click on your ads
Digital ad expenditure per user is rising at a fast pace and measurement is the key to improved budget utilization
So, how can you measure the Online & Offline impact of every AD served to users?
Enabling you to measure if your ad spends enticed the exposed users enough to check your app or make a transaction online.
Did the user visit your app/site?
Did they add a product to the cart or made successful transactions?
How many of your exposed users actually converted?
Do they check out a product online and purchased offline?
Attribution window stretches from during the campaign to post-campaign
Attribution is measured throughout the campaign duration
Advertisers can further choose a campaign window ranging from 7 days to 15 days post the campaign’s end date
Get granular insights on your ad spends to ROI on your footfall campaign. With our Location Visit Attribution Analytics get the answers that you seek for your marketing ROI
How many footfalls did I get to my stores due to the campaign?
Which media channel drove the most number of store visits?
How much does it cost to drive a footfall to my store?
Which stores received max/minimum footfall?
Unified, easy, secure and complete measurement
Robust and agile data privacy-first solution for both publishers and advertisers
No Manual interaction with the data
State of art data protection and encryption provided by Vserv
Versatile Solution that can be hosted on Vserv Marketing Cloud or Advertisers On-Premise
24/7 dedicated professional support teams