Is your brand connecting with your audience on India’s new TV?

Get the edge of Vserv’s OTT partners
to reach your audience

Indian OTT market today stands at

30+

Deeply penetrated market players

29Million

Paid Subscribers

80+Advertisers

and 120+ Brands already inserting ads

BOOST YOUR MARKETING EFFORTS BY ADDING

this digital-first platform to your plan with Vserv

Our partner Leading OTT platforms

USP of Vserv
partnership with OTT

Synergy of and large scale OTT consumer base

With Vserv, you can now leverage the mass personalization and large scale of India’s new TV (OTT) along with precise targeting and audience insights of Vserv Authentic Audience Data.

Our partnership with key OTT players in the country opens doors to deterministic in-app targeting of your most likely buyers on their most frequented channel.

2.5X of TV reach

on marquee English shows

3 out of 4

Zee5 subscribers are likely to buy a product online

44% of users

listen to Spotify on a daily basis

50+ minutes

spent on an average by 37Mn+ monthly active users on Voot

5X growth

in ad impressions per day

172Mn+ monthly

active users on MX Player

How to enable mass personalization on OTT with Vserv?

  • Identify and choose your most relevant audience from our pool of 400MN+ audience profiles: Vserv Authentic Audience Data and its segments.

  • Select the OTT platforms frequented by your target consumers from our range of OTT partners.

  • Vserv’s proprietary audience activation APIs then enables you to deploy your chosen audience segments across the OTT platforms selected by you.

BENEFITS

Transactional and scalable in-target audience reach

Zero ad fatigue and minimum impression wastage

Fixed data CPM irrespective of the number of targeting filters. Commercially viable and low-cost approach

Club OTT marketing with other channels i.e. social and programmatic channels to enjoy unduplicated reach across all