Vserv is the leading authentic data platform for mobile marketing in India and Southeast Asia and is into the business of Mobile Advertising through its Mobile Ad Serving Platform. This document covers the privacy policy of Vserv which applies to the WAPS/APPS on Mobile where we serve ads. Our Privacy Policy explains how we and some of the companies we work with collect, use, share and protect information in relation to our mobile services, web site, and any software provided on or in connection with Vserv services (collectively, the “Service“), and your choices about the collection and use of your information.

Information collected by Vserv

We may collect certain information from the user’s device during ad serving/interaction, which may include following:
  • User Agent
  • Network provider
  • Internet (IP) address
  • Device identifier
  • Media Access Control (MAC) address,
  • Geo location
  • The content type of the ad / genre
  • Media type of the ad ( text, image, video)
  • User interaction events, post click activity of user
We may also partner with Data Providers who provide us information which they automatically collect a variety of information associated with your use of your device and our products and services, some of which may be associated with you or another user on your account, which we can help us to improve relevancy of ads and better ads experience. Data about you collected by them is in accordance with their own specific privacy policies and subject to their own applicable legal terms and conditions. We do not intend to use the information provided by them to us for the purpose other than serving you with interest-based ads.
Children. We do not knowingly collect information from children under 18 years of age. If you allow a child to use your device or our services, you should be aware that their personal information could be collected as described in this policy.

Information usage

We may use the information we collect to: Display relevant ads based on user deducted interests. Provide filtering options to our affiliates (Developers/Publishers/Associates)
To provide targeting options for Advertisers.
To help advertisers to avoid serving ads which user has already seen/interacted with/acted upon.
We may also use your information for internal purposes, such as auditing, data analysis, and research to improve our services & content.

None of the “Personally identifiable information” (PII) collected from the user will be used for the purpose other than mentioned under this policy.

Information sharing

  • We may share your information with Advertisers, Developers or other affiliates which will not have any of your PII.
  • We may share the information with an Expert Partner for analysis of data which can helps us in displaying relevant ads and targeting.
  • While sharing information, we will ensure proper hashing/encryption of PII. We use a variety of safeguards to protect the information we collect about you.
  • We will provide user information where necessary to comply with the law, such as disclosure of your information to a law enforcement agency for your safety or the safety of others, or when compelled by subpoena or other legal process.
  • We may share your information to provide, maintain and improve our Services.

Information Collected by Business partner,Supply Side Platform(SSP's),affiliates or any other third party

Please be advised that we do not control and are not responsible for the privacy practices of any third party, including, but not limited to, Vserv Customers and any website or service that links to or from our website or the Vserv Services. We require Vserv Customers to maintain a privacy policy that fully and accurately discloses their data collection practices, but we cannot control the actions of Vserv Customers, so please be sure to review the privacy policies of any websites and applications that you may use. This site may contain links to other sites. Vserv is not responsible for the privacy practices or content of these other sites. When you leave our site or view a portion of a third party’s site through our site, we encourage you to read the privacy policies of each such site. This Privacy Policy applies solely to information collected by Vserv.

Confidentiality and Security

Vserv has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction.


Your iOS mobile device may provide a “Limit Ad Tracking” setting. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device, Vserv will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests. Your mobile web browser may also provide a “Do Not Track” browser setting. When you have enabled this setting in your browser, Vserv will not use mobile web browsing information from that browser to infer your interests or serve ads to that device that are targeting based on your inferred interests. Vserv requires its advertising customers to honor opt-out preferences expressed using these controls.

Cookies placement

Cookies are small data files stored on your hard drive or in device memory that helps us to improve our Services and your experience, see which areas and features of our Services are popular and count visits.However as per our current policy we do not place any cookies to collect user information.

Opt Out

To provide a better ad experience to the user, we have partnered with several leading Telecom operators across the globe. Our partnership with these telcos provides us access to information such as location, age-group, profile and preferences which help us deliver relevant ads on your devices.
However, Vserv does not store this information and its ownership lies solely with the Telecom operator. It remains secure with your Telecom operator and as per our agreement, Vserv does not share this information with any third party and only uses it to provide you a more relevant mobile ad experience.
Vserv also collects data about users based on the apps and sites they visit. A cookie is created on your device which is used to collect behavioral information such as the app and site pages visited by you, the date and time of visit and the content viewed by you on these apps and sites.
This information is then used to show you re-targeted ads which are customized to recommend you products or services best suited for you. This behavioral information is stored as anonymous data. We never collect any personally identifiable information such as your name, address, contact number or account details.

Should you want to stop being shown re-targeted ads and opt-out of this re-targeting method, you can do so by clicking on the ‘Opt-out’ button. Once you opt out, we will insert an opt-out cookie on your device that will identify you as a user who has opted out from seeing re-targeted ads. From thereon, you will not be shown any more re-targeted ads on the apps and sites you visit.

Alternatively, you can also reset the advertiser id of your device to stop personalized ads being shown to you. 

If you're an Android device user, click here for instructions on how to reset your advertising ID.

If you're an iOS device user, you can click here for instructions on how to reset your advertising ID.
Opt Out

However, please note that we cannot ask our clients to delete any behavioral information that they already had with them before you opted out. Also, please keep in mind that you must opt-out every time you use a different browser, a different device or have cleared the opt-out cookie from your browser. This opt-out option does not keep us from showing you generic mobile ads on your device. 

Amendment of Privacy Policy

We may amend this Privacy Policy from time to time. The latest Privacy Policy is available on our main website: Please check our Privacy Policy regularly to stay up to date.
If you have any questions about this Privacy Policy, please contact our Privacy Policy Administrator:
Copyright of Vserv 2019