Royal Enfield wished to reach out to affluent bike enthusiasts with an engaging video about the launch of its new Classic 350 and Classic 500 bikes in matt color variants.
At the back of Vserv Authentic Data comprising of 328 million authentic user profiles across 70+ attributes, we identified relevant user personas for this launch campaign. While bike enthusiasts were identified as the primary target audience, we supplemented the campaign with related attributes such as travelers, photography lovers and sports & fitness enthusiasts. With the power of a video ad we reached out to this customised audience set on mobile apps & sites.
Results for Royal Enfield:
This campaign was an immediate hit with an outstanding CTR of 4%. Not only did this video campaign garner close to 800,000 impressions, but also reached 450,000 affluent bike enthusiasts. This captivating & engaging video, coupled with our authentic audience data ensured nearly 45% of viewers completed the video. Vserv segmentation strategy helped Royal Enfield drive great results for their launch campaign on mobile.
Read more to find out how Vserv Authentic Data has helped other brands drive more value.