Vserv has always been at the forefront of bringing industry-first initiatives that benefit the mobile advertising ecosystem. Proud to share, Vserv has been the pioneer in bringing deterministic data from Telecom Operators to brands in India for the first time, in 2017. The foundation of this bold outcome of bringing telecom data to digital advertising, was kickstarted in 2015. We call it Vserv Authentic Data.
Since its launch in Aug 2017, we were able to swiftly bring visible changes in a brand’s marketing efforts using Vserv Authentic Data.
So what makes us celebrate today? As they say, setting up an initiative is just the beginning, but ensuring scale of adoption is the real test. Well, today I take immense pride in sharing that Vserv Authentic Data has scored a century last week. 100+ brands in 2018 have leveraged Vserv Authentic Data to reach their target audience and the year is not finished yet. This indeed is a very special milestone for me and my team.
We could not have done this alone! Without the massive support of our agency partners and customers we could not have scored a century. On behalf of Team Vserv, I thank all our customers and partners for their phenomenal support and response. Together, we can grow the data- driven marketing category in India.
As pioneers of building this category, our solutions are becoming richer, as we are acquiring immense learnings along the way. With this head start, comes the responsibility to break our own benchmarks and have a maniacal focus on consistently improving.
What took us 10 months to achieve in 2018, with your support in 2019 we are hopeful that we will cross our century of 100+ brands in just 3 months.
Co-Founder & CEO,